Sun Devil Athletics

The 2011-2012 athletic season at ASU saw a complete overhaul of the Sun Devil brand. With the goal of establishing a more consistent look, ASU teamed with Nike, the world’s premier athletic branding company, for a major rebranding campaign. The result is a new level of branding with an attitude that gives ASU a more coordinated focus in support of its aspirations as a high-performance athletic organization. The most notable changes are the introduction of a contemporary pitchfork mark as well as a custom Sun Devil Athletics font. The branding of merchandise extends beyond athletic uniforms to casual apparel available to Sun Devil fans everywhere.